escape the hustle
with this modern fable people are calling “The Alchemist meets Silicon Valley”
BEYOND THE PALE
“A JOURNEY OF PERSONAL TRANSFORMATION, BUSINESS SUCCESS & FALLING BACK IN LOVE WITH YOUR VISION”
There was a time you thought The Hustle was the answer — that if you worked hard you would eventually “figure it out”.
That time has passed. You now desire greater balance, freedom, and peace. You have a huge vision for your business but don’t want it to come at the expense of your health… mental wellbeing… relationships… and Personal Transformation.
But can you have both? Is it even possible in this fast-paced world? YES… and it isn’t nearly as difficult as you imagine.
Beyond The Pale shows you how: a fable for today’s overworked and overwhelmed entrepreneur, influencer & executive. It follows Ferdinand Foy, a successful Silicon Valley CEO that on the outside seems to have it all.
But on the inside is beginning to question everything, asking: is this really what I want?
Ripped apart by this common question, Beyond The Pale takes you on an inspiring adventure with Ferdinand so you too can escape the hustle.
“What does it mean to truly succeed? Through this deep and reflective business fable, Matthew Turner asks us to explore what matters most, and how we measure our business and our lives.”
Dorie Clark, multiple bestselling author
inside
BEYOND THE PALE
you will learn about
hustle culture
& your current relationship with it
whole life balance
& its difference to work-life balance
self love
& what it really looks like
true success
& how (+why) you’re set to fail
mindset and flow
& how you can easily access it
finding yourself
& how you can start asking the right questions
Coi Restaurant, San Francisco
She spins her spoon on the table, lips pouting and her head slightly shaking from side to side. I hold the phone to my ear, listening but not. I hear the words and passively take them in after another day of endless meetings.
“Okay,” I say. “Sure. We can talk more about it next week.” Still the words keep flowing, me nodding and motioning my hand in a circle. “Okay. Okay. I’ve got to go. Thanks.”I place the phone in my pocket. “Sorry about that,” I say, moving my hand to the middle of the table. “Where were we?”
“I think it’s time, Ferdinand,” she says, clearing her throat and stopping the spoon mid-spin. She avoids looking at me, her eyes dancing from the entrance to the kitchen, to other tables and above my head.
“Time for what?”
Closing her eyes, she sighs. “Us.” “Us? What about us, Beckie?”
She looks at me finally. “Come on, you know,” she says with a half smile. It was the first thing I noticed when I approached her in the bar. When was it, exactly? Eighteen months ago? She flashed me that half-smile as I tried to buy her a drink. I knew straight away it would take a lot more than one drink to get her to let her guard down.
I shrug.
She laughs, effortless, so often accompanying her half-smile. “In fact, that makes sense,” she says. “I imagine no girl has ever dared break up with you.”
“You’re breaking up with me?” I ask, quietly, observing our surroundings and noticing how close our fellow diners are to us. Small wooden tables barely a foot apart, a fluffy white cushion the only barrier between Beckie and the women next to her. “Where’s this coming from?” I ask, a little louder. “We were just enjoying an amazing meal, and this wine,” I continue, picking up the glass. “The best wine we’ve had in a long time.”
“Yeah. It is. And that’s the problem.”
2
“I don’t understand.”
With a long sigh, she places her napkin on the table and leans toward me. “You cancelled this dinner three times already. You’ve been out past eleven each day this week. Have you even noticed that I haven’t been staying at your place for the last two weeks?”
“What do you mean, not staying at mine? Sure you have.”
“No, Ferdinand, I haven’t. Not that your place is mine. We’ve only been dating for two years, but have you asked me to move in? No. Do we ever talk about the future?”
“Of course we do. We were talking about the future just earlier.”
She laughs. Not the effortless kind this time, either. “You were talking about your business’ future. You always talk about the future of Contollo and your future as some rockstar CEO, but we never talk about our future. And you never ask me about mine.”
“Well, I always figured your future was the same as mine. You’re part of my future, Beckie. I love you.”
Rubbing her eyes, she shakes her head. “No, you don’t, Ferdinand.” A waiter walks past our table, disturbing the tablecloth as he does. The room’s perfectly lit, not too bight but far from dark. A long, slim painting rests above Beckie’s head, an assortment of white circles and swirls on a dark, black canvas. “I don’t think you even know what love is,” she continues. “I’d say you love yourself, but I’m not even sure about that anymore. I’d say you love your business and your amazing career and everything that it offers, but again, I’m not sure that is true.”
“Come on,” I say, holding up my hands. “I love you. I love my business and I love my life. I love our life together, and I thought you did, too.”
“So none of this comes as a surprise to you?”
“No. This is completely out of the blue.”
She slumps back into her chair, her eyes tightening and glistening in the light. “That’s really sad, Ferdinand. It’s sad that you haven’t noticed any of this. You don’t notice
3
me. You don’t see that I’m unhappy. You don’t even notice if I’m there or not…”
Silence falls over us as the chatter around from other tables takes over. Couples, laughing and sharing stories. Work colleagues having fun, clinking glasses and letting off steam. An older couple to the right of us, holding hands over their empty plates.
“But, what?”
… to read the rest, grab your copy now
what people are saying about
BEYOND THE PALE
about the author
Matthew Turner is a British Author who lives in a small town in Yorkshire, England. Having previously published three novels and a non-fiction business book, he wrote Beyond The Pale on the back of interviewing hundreds of successful entrepreneurs, authors, investors, and thought-leaders.
Gaining a unique insight into areas such as mindset, flow, and personal development, and developing a reputation for crafting compelling stories out of other peoples’ lives, Matthew builds relatable fables for those looking to live a meaningful and purpose-driven life.
As well as writing for himself, Matthew ghostwrites both articles and books for other successful entrepreneurs and thought-leaders, in between spending time with his two children.
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